We received 279 responses to the survey. The email was sent to 4,923 supporters. 1454 opened the email (27.4%). 5.7% of all supporters completed the survey and 19.2% of those who opened the email completed the survey.
Ranking - percentage saying “Very Important “ %
How important is ......
1) changing public opinion? 91.0
2) improving public understanding? 88.1
3) influencing our political representatives? 87.5
4) building a force to mobilise for a further referendum? 77.1
5) building a sustainable financial and organisational base? 45.5
How important is .....
Ranking - percentage saying “Very Important“ or “Quite Important” %
1) improving public understanding? 98.6
2) influencing our political representatives? 98.2
3) changing public opinion? 98.2
4) building a force to mobilise for a further referendum? 94.9
5) building a sustainable financial and organisational base? 87.8
This tells us that our supporters think all these activities have a very high priority. Perhaps not very surprising news. The very highest priority are “changing public opinion”, “public understanding” and “influencing our political representatives”.
OUR MOST IMPORTANT TARGET GROUPS
- Wavering Leavers 74.2
- Resigned Remainers 12.4
- Young People 9.5
- Committed leavers 3.3
- Minorities 0.4
- Our own supporters/members 0.0
In this case the answer is unequivocal. Our number one target group by far is “wavering leavers”. Some may be surerised by the very low priority given to “minorities”.
WHAT KIND OF EVENTS SHOULD WE BE HOLDING?
No 1 ranking Overall Score
(% giving no 1 rank)
Leafleting and Canvassing 39.3 5.14
Rallies 16.3 4.81
Speaker meetings 19.9 4.74
Marches 10.8 4.47
Training 5.9 4.23
Performance 11.4 3.23
Other 12.0 2.58
As with our overall priorities, most of these categories are given a very high priority. Of those giving their number one priority the winner is very clearly Leafleting and canvassing. It may have been confusing to separate marches and rallies.
Few gave training their number one ranking but its overall weighted score brought its ranking much closer to the top 4.
The other category is not very helpful as I failed to allow people to say what the “other” would mean.
LIKELIHOOD OF VOLUNTEERING
Extremely likely 14.34
Very Likely 20.22
Somewhat likely 34.56
Not so likely 25.37
Not at all likely 5.51
Over a third of those who completed the survey are very likely to volunteer. We must hope the “somewhat likely” group would help us in the event of a referendum.
These results should be viewed with some circumspection as the techniques deployed were in a number of cases flawed. Also by asking people to prioritise our top priorities the answers were very likely to show they thought everything was important.